AI Content Creation: How Spread Group Cut Costs While Scaling

In this episode of The Future of Consumer Marketing, host Roman Kirsch interviews Nora Staudt, who leads marketing for Spread Group, a €200+ million revenue print-on-demand pioneer based in Leipzig. After joining Spread Group two years ago, Nora has been driving a significant marketing transformation, shifting the company from an almost exclusive focus on Google ads to a diverse, multi-channel strategy with a stronger emphasis on branding and retention. Through her journey, she reveals how established e-commerce businesses can evolve their marketing approach while balancing innovation with customer needs in the personalized apparel space. Topics Discussed: Transforming marketing at a 20-year-old e-commerce company Diversifying from Google-centric marketing to social and other channels Balancing marketplace curation with personalization for 100+ million design combinations Navigating the shift from occasion-based to everyday fashion use cases Creating authentic, less polished content that resonates on social media Managing marketing across multiple brands and global markets Implementing AI for content creation while preserving authentic creativity