AI Creates Hundreds of Ads in Minutes with Fredrik Thomassen and Phillip Maggs From Superside

Subscribe at www.thisnewway.com to get the step-by-step playbooks, tools, and workflows.In episode 6 of This New Way, Fredrik Thomassen and Phillip Maggs walk us through how Superside—a global creative services company—has fundamentally transformed its workflows using generative AI. From automating asset production to embedding AI directly into tools like Figma, Superside is pushing the boundaries of what's possible in creative automation. We also get a live demo of their “brief-to-draft” workflow and discuss how AI is reshaping the talent landscape.TIMESTAMPS: 0:52 – What Superside does and its global scale2:10 – Phil’s role and what “Director of Generative AI Excellence” means4:08 – The turning point: DALL·E and Superside’s AI transformation8:00 – How they approached AI experimentation via “shadow projects”10:54 – Testing AI-created assets alongside human work13:20 – How talent profiles are changing with AI19:00 – Where AI is most disruptive: video production22:00 – Live demo: from brief to hundreds of personalized assets32:00 – In-tool editing and automation directly in Figma36:00 – Image-to-video transformation with Runway41:00 – What’s next for Superside and the creative industry46:30 – Final thoughts: what Fredrik and Phil are most excited aboutTOOLS AND TECHNOLOGIES MENTIONED:DALL·E – AI image generationMidJourney – Creative image ideationStable Diffusion – Open-source image genChatGPT / GPT-3.5+ – Prompt writing and copy supportFigma – Design collaboration with custom AI pluginsRunway ML – AI video generationZapier – Workflow automationSuperspace – Superside’s internal platformFoul – Model inference layerNode-based AI orchestration – For prompt chaining and bulk generation