AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry

from Agency Alchemy · host Agency Alchemy

The rise of AI is reshaping the creative industry—so where does that leave agencies, content creators, and marketers? In this episode of Agency Alchemy, Fergus Dyer-Smith, CEO of Wooshii, dives into the evolving role of AI in creative workflows, the future of video content, and how agencies can stay ahead in an increasingly automated world. We explore the impact of AI agents, the surprising evolution of short-form and vertical video, and whether AI policing AI is the answer to ethical concerns. Plus, Fergus shares his insights on how brands should approach video in an era of mass content generation. Tune in for a forward-thinking discussion on the challenges and opportunities ahead!

Episode metadata supplied by the publisher feed · Published Mar 3, 2025

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AI, Creativity, and the Future of Agencies: Fergus Dyer-Smith on Navigating a Changing Industry

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This episode is 20 minutes long.

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This episode was published on March 3, 2025.

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