AI, Creativity, and the Next Era of Marketing with Bennie F. Johnson, CEO of AMA episode artwork

EPISODE · Nov 19, 2025 · 54 MIN

AI, Creativity, and the Next Era of Marketing with Bennie F. Johnson, CEO of AMA

from What's Happening @FAUbusiness · host FAU College of Business

This episode explores how creativity drives modern marketing and how universities and industry can prepare future-ready professionals. Bennie F. Johnson, CEO of the American Marketing Association, joins Dean Dan Gropper and Dr. Abi Guha to discuss AI as a creative co-pilot, the shift toward real-time learning, and the power of community in shaping the next era of marketing.Recorded on November 4, 2025Support the showBusiness.fau.edu

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AI, Creativity, and the Next Era of Marketing with Bennie F. Johnson, CEO of AMA

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