AI Didn't Kill Copywriting

After 20 years as a copywriter, Ange Dove joins Mason to talk about how ChatGPT upended her business and pushed her into a new role coaching professionals through career transitions and personal branding. They cover how to get AI to write in your actual voice instead of generic "AI slop," the LinkedIn profile mistakes she sees constantly, and why repetition, not reach, is what makes you memorable online. A practical conversation for anyone rethinking their career, content, or brand in the AI era.