AI didn't kill your brand voice - it just proved you never had one! With Georgina L. Chapman

In this episode of Next Level You, I’m joined by copywriter and brand voice strategist Georgina L. Chapman - the woman who’s been saying the same thing about copy and brand voice for years. It just took AI, a trust recession, and half the internet having a crisis about it for anyone to listen.In this episode we talk candidly about what’s actually gone wrong in online business - and why so much copy sounds identical even when the people behind it couldn’t be more different.We explore: - Why technically polished writing can still completely fail to land- Why the “authentic” content you’re posting probably isn’t actually authentic - And the shower thought Georgina had 12 hours before we recorded that reframes everything you think you know about AI and brand voice We also get into how Georgina ended up as the key witness in one of the UK’s largest equal pay and sex discrimination tribunal cases - the one that started the #MeTooPay movement - and why standing in that room made her the last person who will ever ask someone to dilute their voice for the sake of being accepted.Fair warning - you will leave this episode wanting to rewrite everything. Don’t say I didn’t tell you.About Georgina:Georgina L. Chapman Copywriter & Brand Voice Strategist, #1 Bestselling Author Georgina has spent nearly 15 years helping coaches, consultants, and service providers stop sounding like everyone else. She named what nobody else was talking about: the Buyer In Between. Not B2B. Not B2C. The one in between - spending their own money, deciding alone, and burned enough times to smell bullshit instantly. Traditional copywriting frameworks weren't built for them. AI wasn't trained on them. Georgina helps you speak directly to them. She's on a mission to change how people think about brand voice - it's not something you create or find. It's already there. You just need someone who knows how to extract it Join Georgina's challenge here: https://www.fearlesswords.co.uk/the-signalConnect with GeorginaWebsite: www.fearlesswords.co.uk Instagram: @georginaonlineltdFacebook: https://www.facebook.com/share/1BrWWw5kqf/?mibextid=wwXIfr LinkedIn: https://www.linkedin.com/in/georginaonline?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app"Connect with your host, Toni Addinall:Instagram: https://www.instagram.com/toniaddinallstrategist/ LinkedIn: www.linkedin.com/in/toniaddinall