AI Distractions and Hype. Here’s What’s Actually Coming | Sean Betts, Omnicom Media

For our first guest episode, Sean Halpin and Cameron Armstrong sit down with Sean Betts, Chief AI and Innovation Officer at Omnicom Media UK, to separate the reality of AI from the industry hype.Sean explains why “super agents” and agent swarms are largely a distraction, why infrastructure remains the biggest barrier to adoption, and what advertising can learn from the transformation already happening in software engineering.We also explore:The operating, skills and world-model layers of an AI-native companyWhy AI productivity doesn’t automatically mean fewer jobsAds generated inside the media buy in real timeUsing synthetic audiences to test campaigns before spending anythingHow advertising inside ChatGPT and other LLMs could workWhether Google and Apple ultimately win the AI raceThe best way for anyone to start using AI todayA practical look at where AI actually stands—and what agentic advertising could become over the next decade.