AI-driven Marketing, Optimization, Consciousness and CAIOs

AI is disrupting marketing, but the biggest threat isn’t AI systems misbehaving, it is the unintended consequences of AI systems performing exactly what they were intended to do.In this interview with Dr. Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, we discuss the ways that AI is transforming marketing – from accelerating content creation and maximizing activation to exploring the creative landscape and creating “brains” that ensure it is responsible and legal. Also, tune in for fascinating discussions of AI consciousness and what it means to be a Chief AI Officer.    Join us as we discuss:The greatest GenAI opportunities in marketing and beyondHow to maximize AI impact with decision optimizationResponsible AI and the challenges of AI systems going very rightThe emerging field of AI consciousnessThe Chief AI Officer: why you need one and the prerequisites for success  For more information about the new research organization focused on AI consciousness co-founded by Daniel Hulme see conscium.com and his interview on the London Futurists Podcast.