AI-Driven Search: Relevance & Trust Signals - With Kam Akhtar

In this episode of the Disruptive Franchise Podcast, host Stacey speaks with Kam from Trustist about their innovative review management platform and its impact on the franchising industry. We discuss the importance of customer reviews, leveraging Google for business growth, the role of AI in marketing, and future innovations at Trustist, including payment solutions that cut transaction fees significantly. The episode highlights the need for innovation in franchising and how AI can be embraced as necessary disruption to help the industry grow.Key TakeawaysTrustist is a review management platform that helps businesses collect and market reviews.Customer reviews are crucial for modern marketing, with nine out of ten people reading them.Trustist allows businesses to collect reviews on any platform and market them effectively.Google is the primary search destination for service-based businesses, making it essential to leverage.Embedding star ratings in Google search results can increase website traffic by 90%.AI is transforming marketing and the importance of trust signals in search results.Innovation is key for Trustist to stay ahead in the competitive market.Addressing poverty is a significant global issue that needs attention.Contact Trustist:Website: https://trustist.com/Instagram: https://www.instagram.com/TrustistReviewsKeywordsTrustist, review management, franchising, marketing, Google, AI, business growth, innovation, payments, customer reviews -------A Thank You To Our Sponsors:Our headline sponsor, Impact Franchising - The Agency, builds a predictable pipeline - done for you!Founded by Stacey Cann, Impact Franchising - The Agency believe there’s a better way to get results. Our ethos is simple: franchise sales and marketing, done right.After seeing her franchise strategy clients constantly get stuck at the implementation stage, Stacey created the agency to take that off their hands - delivering sales and marketing that actually drives growth.Everything we do is built around strategy and your authentic human voice.Check out more details hereSupport The PodcastDon't forget that the best way you can support us is to subscribe to the podcast - not only will you get notified of future episodes as they are released, you will also be helping us get more amazing guests to come and share their secrets in franchising!