EPISODE · Mar 17, 2026

AI e Agentic Commerce

from 2024 - Speciale Intelligenza Artificiale

Se i servizi di AI generativa vengono usati per cercare informazioni cosa accade se la ricerca ha come obiettivo trovare, valutare, scegliere un prodotto o un servizio da acquistare. Il cosiddetto info commerce è agli inizi di una nuova ondata innovativa.E cosa accadrà quando un agente di AI, un assistente virtuale, comincerà a fare acquisti al posto nostro? Enrico Pagliarini ne parla con Paolo Picazio, country manager per l’Italia di Shopify, la più importante piattaforma per l’ecommerce al mondo.

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