AI Editing: Is It Legal to Use?

In this episode of the PropMedia podcast, hosts Moses and Matty, co-founders of PropMedia.com and Pixlmob, discuss AI editing and the question: "Is it legal to use AI editing?" The conversation explores the distinction between generative AI and other machine learning technologies and the ethical implications of using AI editing in property media.The hosts emphasize that AI editing is a tool, and its legality depends on how it is used. They discuss scenarios where using AI editing can lead to fraud or misinformation, such as removing non-real estate objects like bar stools or boxes, which can inadvertently alter important details about the property. The responsibility for misrepresentation ultimately lies with the person listing the home, not the photographer.The discussion highlights California's current law, which does not ban editorial changes but requires disclosure of those changes by the advertisers of the property. The hosts argue that external legislation and enforcement are necessary to protect the public and restore trust in imagery, advocating for systems that link images back to the camera and disclose any alterations.They also explore the broader ethical issues, drawing a parallel between image manipulation and the difference between persuasion and propaganda: transparency in reasoning is key. The episode concludes by stressing that the authenticity of images in real estate media is increasingly important given the speed and convincing nature of AI editing.For more on disclosures, visit https://propmedia.com/disclosure.