AI-Era Marketing: Inside GitHub’s High-Speed, Human-First Approach

When the world’s moving at warp speed, how do you stay relevant—especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both the developer experience and marketing execution—with AI agents poised to transform how teams build and run campaigns.