AI, Ethics, and Building Trust: Dr. Danielle Kelvas on the Future of Medical Marketing

In a rapidly evolving digital landscape, trust has become the most valuable currency in healthcare. In this episode, we’re joined by Dr. Danielle Kelvas, MD of DKMD Consulting, to unpack how healthcare marketing is being reshaped by AI, misinformation, and increased regulatory scrutiny. We explore the major marketing shifts from 2025 to 2026, including how artificial intelligence is transforming patient engagement and what these changes signal for the future of healthcare communication. Dr. Kelvas also breaks down topics such as: The FTC’s latest crackdown on misleading advertising, why a new enforcement task force was necessary New technologies that will aid in patient diagnostics The rise of telehealth prescription services AI and precision marketing, and what it means for healthcare companies moving forward. The psychological impact of marketing across generations, examining how trust is built, lost, and rebuilt in an age of information overload. If you're a healthcare professional, marketer, or simply interested in the intersection of medicine, ethics, and media, this conversation offers critical insights into where we’re headed and how to communicate responsibly along the way.