AI Exposed the Ecommerce Funnel Leak Costing Me Sales | EPISODE 73

AI pinpointed the exact stage where my ecommerce funnel was hemorrhaging sales, and the answer wasn't where I expected.In this video, I walk you through how to audit your own funnel, identify the weakest stage, and stop wasting time fixing the wrong problem.Watch me trace $299,000 in ad spend from 26 million impressions and 639,000 outbound clicks through product views, carts, initiated checkouts, and 11,820 purchases. Rather than guessing, I benchmark every stage against its performance target and eliminate the metrics that are already healthy.In my funnel, AI zeroed in on checkout: only 17% of initiated checkouts converted to purchases against a 40% target. I also walk through the Shopify change we made, moving from a three-page checkout to one page and watching the number climb to 30%.You'll see how to copy my Funnel Builder, connect your own data, rule out the healthy stages, and focus on the conversion point that is actually costing you sales.Subscribe to learn more marketing.#Ecommerce #ConversionRateOptimization #Shopify