AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511 episode artwork

EPISODE · Jan 22, 2026 · 1H 18M

AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511

from Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear.Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next.Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives.Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking.This is a conversation about AI that tackles the elephant in the room from a variety of perspectives from working commercial directors. And it’s not just talk, it’s commercial directors who’ve actually explored the tools and put out some stuff – that if it wasn’t impressive, it could cast a shadow on their directing careers. Or as Oren’s friend likes to say, it tackles the “elephant that AI’nt in the room”.See Sergio’s AI Audition video at https://youtu.be/AEbqJj2hIjgAnd find Sergio and Kristyna on Instagram @sergiocilli and @archerstudioooooo---Help our Patreon! https://www.patreon.com/JustShootItPodMatt's Endorsement: MoldQuestVHS on Instagram @moldquestvhsOren's Endorsement: The Pitt on HBO and the video "Beat Any Escape Room- 10 proven tricks and tips" from Mark Rober https://www.youtube.com/watch?v=zwgaTYOx0RISergio's Endorsement: "Extraordinary Things to Cutout and Collage", the book. https://www.mariarivans.com/extraordinary-things-to-cut-out-and-collage and Four Sigmatic Mushroom Coffee https://us.foursigmatic.com/products/original-mushroom-coffeeKristyna's Endorsement: The Wonder App has a great community of artists, producers, conversation and more, https://app.wonderstudios.com/ And also the Endel App https://endel.io/ for people with ADHD.  Hosted on Acast. See acast.com/privacy for more information.

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t quite and why it’s not yet the monster filmmakers fear.Sergio joins Kristyna Archer https://www.archer.vision/ to talk about making AI films. What works, what doesn’t, and how filmmakers can be ready for what comes next.Matt and Oren dive into how much it costs, where commercial budgets might be headed, and how AI will be adopted into filmmaking and commercials. And Sergio and Kristyna bring two different perspectives.Kristyna is an Adobe Firefly, an AI ambassador for Adobe, and has a background working with LED volume walls, Unreal Engine, and generally skews to the tech side of things. Sergio came from fear. It was only after his wife encouraged him to experiment that he discovered his desire to explore AI and filmmaking.This is a conversation about AI that tackles the elephant in the room from a variety of perspectives from working commercial directors. And it’s not just talk, it’s commercial directors who’ve actually explored the tools and put out some stuff – that if it wasn’t impressive, it could cast a shadow on their directing careers. Or as Oren’s friend likes to say, it tackles the “elephant that AI’nt in the room”.See Sergio’s AI Audition video at https://youtu.be/AEbqJj2hIjgAnd find Sergio and Kristyna on Instagram @sergiocilli and @archerstudioooooo---Help our Patreon! https://www.patreon.com/JustShootItPodMatt's Endorsement: MoldQuestVHS on Instagram @moldquestvhsOren's Endorsement: The Pitt on HBO and the video "Beat Any Escape Room- 10 proven tricks and tips" from Mark Rober https://www.youtube.com/watch?v=zwgaTYOx0RISergio's Endorsement: "Extraordinary Things to Cutout and Collage", the book. https://www.mariarivans.com/extraordinary-things-to-cut-out-and-collage and Four Sigmatic Mushroom Coffee https://us.foursigmatic.com/products/original-mushroom-coffeeKristyna's Endorsement: The Wonder App has a great community of artists, producers, conversation and more, https://app.wonderstudios.com/ And also the Endel App https://endel.io/ for people with ADHD.  Hosted on Acast. See acast.com/privacy for more information.

NOW PLAYING

AI Filmmaking w/Sergio Cilli & Kristyna Archer - Just Shoot It 511

0:00 1:18:14

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Frequently Asked Questions

How long is this episode of Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing?

This episode is 1 hour and 18 minutes long.

When was this Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing episode published?

This episode was published on January 22, 2026.

What is this episode about?

When Sergio Cilli https://www.imdb.com/name/nm1826186/ made his first AI film, it really didn’t get noticed. And neither did many others he made. Sure they were good. But what got noticed more was the one video he made, which showed why AI isn’t...

Can I download this Just Shoot It: A Podcast about Filmmaking, Screenwriting and Directing episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
URL copied to clipboard!