AI-First Power Trading | Can New Entrants Challenge the Incumbents? episode artwork

EPISODE · May 12, 2026 · 39 MIN

AI-First Power Trading | Can New Entrants Challenge the Incumbents?

from NordSearch Podcast · host NordSearch

“There should be no reason that a trader understands the market better than a machine that knows all the rules.”Patrick speaks with Jacob Hansen, CEO & Co-founder of Aro Inc, about building an AI-first intraday power trading company from scratch.Coming from a software and data background including helping scale Nordic challenger bank Luna from 13 to 700 people. Jacob shares how Aro is approaching power trading differently from traditional trading firms.They discuss fully automated trading infrastructure, AI-assisted strategy research, rapid deployment of new trading strategies, and why small, highly technical teams may have an advantage over larger incumbents.One particularly interesting insight from the conversation was Aro’s internal goal of eventually getting from:idea to live strategy in production within one day.Jacob also explains why they believe AI agents could soon be capable of developing viable trading strategies themselves with humans remaining responsible for validation and risk management.A fascinating conversation on the future of intraday power trading, automation, AI, and how new entrants are challenging the traditional energy trading model.A must-listen for professionals in power trading, algorithmic trading, AI, and energy markets.

Episode metadata supplied by the publisher feed · Published May 12, 2026

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AI-First Power Trading | Can New Entrants Challenge the Incumbents?

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