AI for Driving Quality Customer Interactions in Distributor Models - with Joshua Haddock of Herbalife

Today's guest is Josh Haddock, Director of Contact Center Technology at Herbalife. Herbalife is a global health and wellness company that develops and sells nutritional products, personal care items, and weight management solutions through a network of independent distributors. With operations in over 90 countries, Herbalife combines direct selling with a strong focus on community, personal coaching, and customer education. Josh joins the program to share how his team is redefining customer and distributor support in a highly relationship-driven business. Josh explains why adopting AI in the contact center starts with understanding the full journey—from digital engagement to live conversations—and why personalization is about more than just using someone's name. He also contrasts Herbalife's service model with his experience in financial services, where interactions are more transactional and easier to automate. The discussion highlights how Herbalife is leveraging AI for internal efficiencies like call summarization while carefully evaluating the risks and transparency challenges of deploying generative AI directly to distributors. Want to share your AI adoption story with executive peers? Click emerj.com/expert2 for more information and to be a potential future guest on the 'AI in Business' podcast! If you've enjoyed or benefited from some of the insights of this episode, consider leaving us a five-star review on Apple Podcasts, and let us know what you learned, found helpful, or liked most about this show!