AI for Good: Building Character through Sports

Some podcast episodes are about technology. Others are about people. This one is about both.In this episode of The Complete AI Guide, I speak with Jesson Jose, founder of Sports Mentoring Infusion in Mumbai. His organisation focuses on children from the city’s red light districts and juvenile homes. Using sport he builds their confidence, discipline and character.Jesson is one of those rare people quietly doing the work where it matters most. Every day he mentors young people who have grown up around crime, instability and very limited opportunity. Through football, coaching and mentorship, he helps them build structure, purpose and belief in themselves.Organisations like his operate under constant constraints. There are too few volunteers, limited resources and always more young people who need support than the system can comfortably handle. That's where you the audience can help.Our paths crossed during my virtual book tour and we connected instantly. What started as a conversation soon turned into a collaboration when I volunteered to help solve one of the challenges he faced: how to simplify track and support the progress of every young person in his program without expensive software or technical staff.Using simple AI tools and low cost automation, we built a system that helps coaches track goals, routines, behavioural challenges and personal progress for every child in the program. The system generates insights and recommendations automatically, allowing the team to focus on what matters most: mentoring the kids.In this conversation we talk about the realities of working with disadvantaged youth in Mumbai, why sport can transform confidence and character, and how simple AI tools can amplify the work of small charities that operate with very limited resources.This episode is also part of Podcasthon 2026, a global initiative where podcasters highlight charities and the people behind them. Jesson is someone I deeply respect and someone whose work deserves far more attention. If this story resonates with you, consider supporting his mission. Small actions create big futures. Let’s get into the conversation.