AI for Growth: Lessons from Leaders Tamara Asselta

Tamara Asselta is a strategic operations and business growth leader based in Portland, Oregon, with over 15 years of experience turning complex organizational challenges into scalable, revenue-driving, high-performing systems. She is the founder of Stratas Consulting, where she partners with startups and mid-market companies as a fractional strategic leader stepping in to build teams, coach managers, implement emerging technologies, launch new services, and guide organizations through growth and change.Before founding Stratas, Tamara spent nearly eight years at Adswerve, where she built the company's Adobe Services practice from the ground up, scaling it to over $8M in annual revenue and earning Adobe Emerging Partner of the Year two years in a row. As Senior Director of Professional Services, she led a 30+ person organization, managed a $13M+ consulting portfolio, and served as a trusted advisor to C-suite executives across Fortune 500 companies in healthcare, finance, retail, and tech.Her career has always been defined by the intersection of people and performance. Whether she's coaching a first-time manager through a tough conversation, restructuring an organization for greater agility, or helping a leadership team finally trust their data. Tamara brings both analytical rigor and genuine human care to every engagement.When she's not building organizations, Tamara can be found under a barbell as a recent powerlifter, on two wheels exploring new roads by motorcycle, or bringing people together in community. She's ridden across Spain and parts of the United States and yes, she'll probably tell you the story if you ask.