EPISODE · Jun 26, 2026 · 52 MIN
AI (for Normal People) with AWS Hero Thorsten Hoger
from vBrownBag · host vBrownBag
Join us as Thorsten breaks down how everyday people - small business owners, retirees, hobbyists, and anyone who isn't a developer - can use AI to get real things done without writing a single line of code. Thorsten runs an AI roundtable for small and medium businesses in Germany and shares hands-on use cases from his own life and clients: a family recipe database built entirely on a mobile phone, 13 months of fitness data analyzed into actionable coaching, a personal AI project manager that reads his calendar and meeting transcripts, and real-world implementations for a dental practice and a tax advisory firm. You will learn how to think about AI as a team you never had, why prompts are the new apps, how to handle privacy and data regulations, and how to start this week with just one task. Timestamps 0:00 Welcome & Introduction 5:17 Who Is Thorsten and What Is Normal People AI 8:51 The Recipe Database Use Case 16:46 Fitness Tracking and Personal Coaching 22:27 Building an AI-Powered Personal Project Manager 34:23 Using Fireflies and MCP for Meeting Intelligence 41:14 Real Business Use Cases - Dental Practice and Tax Advisory 44:27 Privacy, GDPR, and When to Use Local Models 47:06 Getting Started - One Task This Week How to find Thorsten: https://www.linkedin.com/in/hoegertn/ Links from the show:
What this episode covers
Join us as Thorsten breaks down how everyday people - small business owners, retirees, hobbyists, and anyone who isn't a developer - can use AI to get real things done without writing a single line of code. Thorsten runs an AI roundtable for small and medium businesses in Germany and shares hands-on use cases from his own life and clients: a family recipe database built entirely on a mobile phone, 13 months of fitness data analyzed into actionable coaching, a personal AI project manager that reads his calendar and meeting transcripts, and real-world implementations for a dental practice and a tax advisory firm. You will learn how to think about AI as a team you never had, why prompts are the new apps, how to handle privacy and data regulations, and how to start this week with just one task. Timestamps 0:00 Welcome & Introduction 5:17 Who Is Thorsten and What Is Normal People AI 8:51 The Recipe Database Use Case 16:46 Fitness Tracking and Personal Coaching 22:27 Building an AI-Powered Personal Project Manager 34:23 Using Fireflies and MCP for Meeting Intelligence 41:14 Real Business Use Cases - Dental Practice and Tax Advisory 44:27 Privacy, GDPR, and When to Use Local Models 47:06 Getting Started - One Task This Week How to find Thorsten: https://www.linkedin.com/in/hoegertn/ Links from the show:
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AI (for Normal People) with AWS Hero Thorsten Hoger
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