AI GTM WTF 17 | The tool your company won't buy you? Build it.

The tool your company won't buy you? Build it.That's what Jeff Ignacio did.Two decades at Google, AWS, and Vizier — scaling one company from $10M to $70M ARR in three years. Now a fractional GTM advisor. And a solo builder shipping production-grade tools without a single engineer on payroll.His LinkedIn content tool — DraftGrain — has a voice fingerprint engine, post approval lifecycle, direct LinkedIn and X API integration, and a self-improving feedback loop that learns from your edits.Comparable tools charge $200/month. Jeff charges $20.He built it alone. In five weeks.Here's what hit me hardest in this conversation:The skills that make you good at GTM are the exact skills you need to build. You already know what good UI looks like. You understand workflows, permissions, integrations. You've been configuring these systems for years.The only thing missing was the ability to write code.That gap is gone.SDRs — your company froze the tool budget. You're personalizing manually. You don't have to be.Sales leaders — that dashboard you need is on the engineering roadmap. For Q3. It doesn't have to wait.Founders — you're stitching five tools together that were never designed for your motion. There's a better path.Jeff calls it the three-month bridge problem: the solution exists, but the approval cycle takes a quarter to unlock it. Vibe coding just collapsed that timeline to a weekend.In this episode of AI GTM WTF we broke down:→ The exact framework to go from pain to production in 5 weeks → Why your PRD matters more than your code → How to stop scope creep before it kills the build → The security mistakes most vibe coders make — and how to avoid themIf you've ever said "I wish there was a tool that did X" — this one is for you.🎧 Full episode is live on YT-Full Episode- https://www.youtube.com/watch?v=49vYvIM3mFUNewsletter loved by 5500+ Subscribers- https://newsletter.nevara.ai/p/the-tool-your-company-won-t-buy-you-build-it#sales #aigtm #gtm