AI GTM WTF 3 | AI in Sales 2025: Start Small, Scale Fast | GTM Playbook with Matt Green (Sales Assembly CRO)

In this episode of AI GTM WTF, Rahul sits down with Matt Green (Co-Founder & CRO at Sales Assembly) to uncover the real state of AI in sales and GTM strategies. With experience working with 200+ B2B tech companies, Matt shares tactical, no-fluff insights on:✅ Why starting small with AI beats big, risky rollouts✅ The biggest AI failures & what GTM leaders can learn✅ How to separate AI signal from the noise in 2025✅ Workflows and tools actually moving the needle in B2B sales✅ Why curiosity & trust will always beat automationThis episode is a must-watch for CROs, Sales Leaders, GTM Teams, and Founders looking to cut through AI hype and build a scalable, revenue-driving AI strategy.📍 Topics covered: AI for GTM, AI in B2B SaaS, sales enablement, revenue efficiency, future of SDRs, GTM playbook 2025.👀 If you want to stay ahead of the curve in AI-driven sales, hit Subscribe and share this with your team.