AI Has Principles. Do You? | Anthony Franco on Frameworks, Failure, and Building AI That Works episode artwork

EPISODE · Jun 24, 2026 · 2H 48M

AI Has Principles. Do You? | Anthony Franco on Frameworks, Failure, and Building AI That Works

from More than One Way to Live a Principled Life · host Dee Dee Vicino

Anthony Franco has started eight companies and sold six of them. One sale — a user experience agency calledEffective — went to WPP, the largest advertising conglomerate in the world. He also helped develop Airstrip, one of the first iPhone apps, which Steve Jobs introduced at an Apple developer keynote. He is now the founder of First Strategies AI and the author of The Wiser Method Master Playbook — a design thinking framework for organizations that want to move AI from pilot project to actual operation. He focuses on companies with 50 to 500 employees. He says enterprise is where good ideas go to die slowly.In this conversation Anthony and Dee Dee talk about the twelve principles of AI that every organization needs before it touches a model. About what it actually means to use AI as a thoughtpartner. About why AI gives you a C+ on the first pass and what you have to do to get to an A. About why English majors are currently outperforming engineers at prompting, and what that says about the moment we are in. He also talks about the time he used ChatGPT to resolve an argument with his wife — and realized, an hour in, that he was wrong. Topics: AI Frameworks  |  The Wiser Method  |  12 Principles of Operational AI  | Entrepreneurship  |  CoBuilder |  UX Design  |  AI Adoption  | Principled Leadership | AI operationalization principles | The Wiser Method framework | AI in political campaigns and organizations AI in customerservice and ethics | Resource consumption and environmental impact of AI | Principles for responsible AI use | AI in political campaigns and marketing | Practical steps for AI adoption in businessResourcesThe Wiser Method Book -https://www.amazon.com/dp/B0CXYZ1234AI First Principles GitHub Repository -https://github.com/AI-First-PrinciplesAnthony Franco's LinkedIn -https://www.linkedin.com/in/anthonyfrancoFirst Strategies AI Website -https://firststrategiesai.comWiser: The Wiser Method Master Playbook -https://www.amazon.com/dp/B0XXXXXXFirstStrategy.ai - https://firststrategy.aiCursor Tool for Knowledge Management -https://cursor.com  Guest linksLinkedIn - https://www.linkedin.com/in/anthonyfrancoLinkedIn - https://linkedin.com/in/anthonyfranco 

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AI Has Principles. Do You? | Anthony Franco on Frameworks, Failure, and Building AI That Works

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