AI in 2026: How PR Actually Influences AI Search and Why Earned Media Matters

Most AI conversations in PR are theoretical. They talk about where things are going and what you might need to prepare for.This conversation is about what is happening in AI today and how to use it today. In this episode of The Public Relations Podcast, I speak with Ben Jacobson from Inbound Junction.Ben talks us through how he is approaching a current B2B tech campaign and explains how PR, SEO, and GEO are overlapping in practice.As someone who has always been focused on inbound techniques, Ben and his team consider the AI landscape crucial. Practical takeawaysIdeas on how to identify the prompt clusters your clients actually need to appear in, starting from audience pain points not keywordsWhy earned media and credible citations influence AI visibility more than owned content aloneHow to test whether your PR coverage is being used as a source by AI tools.GUESTBen Jacobson, Chief Content OfficerLOCATION: Tel Aviv, IsraelWEB: inboundjunction.comNEW TO PR?- Check out the new podcast 'Getting A Job In PR' - https://gettingajobinpr.comSUBSCRIBE- Video and Audio links here - https://thepublicrelationspodcast.com/listen/Or search for "The Public Relations Podcast" on all good podcast appsCONNECT WITH ME- LinkedIn - https://www.linkedin.com/in/richard-midson/- Website - https://thepublicrelationspodcast.com/- 'Getting A Job In PR' - https://gettingajobinpr.comFUTURE GUESTS- Check out: https://thepublicrelationspodcast.com/be-a-guest/