AI in Action: Netsurit's Approach to Innovation and ROI for Small and Medium Businesses with Alex Heublein

Dr. Alex Hubline, President of Culture and Innovation at Netsurit, discusses the transformative role of artificial intelligence (AI) in managed service providers (MSPs). He emphasizes the importance of a strong company culture that prioritizes both employee and customer dreams, which is exemplified through their unique "dreams program." This program aims to align the aspirations of the workforce with the goals of the customers, fostering a collaborative environment that drives innovation. Hubline believes that many companies fail to live up to their cultural values, but at Netseret, they actively work to integrate these values into their operations.The conversation shifts to the concept of "innovation as a service," which Netseret offers through their subscription-based service called Innovate X. This service leverages advanced automation and AI technologies to help small and medium businesses innovate and improve productivity. Hubline explains that the cost of bespoke development has historically been prohibitive for these businesses, but advancements in AI are making it more accessible. By focusing on return on investment (ROI), Netseret ensures that their innovations deliver tangible financial benefits to their clients.Hubline shares specific use cases of AI applications, such as a virtual sales assistant for a product distributor facing challenges in hiring and training sales personnel. This AI solution not only assists salespeople but also interacts directly with customers, providing complex product information and suggestive selling. Another example involves automating the classification of incoming records, significantly reducing the need for human intervention in a previously labor-intensive process. These examples illustrate how AI can eliminate repetitive tasks and enhance capabilities for businesses.Finally, Hubline addresses the balance between innovation and organizational stability. He believes that fostering a culture of innovation can lead to more effective results without disrupting service delivery. By prioritizing use cases that align with business impact and maintaining a hyper-iterative development cycle, Netseret can quickly adapt to customer needs. This approach not only enhances productivity but also bridges the gap between technology and business, allowing for a more seamless integration of innovative solutions.  💼 All Our SponsorsMSP Radio is supported by our partners: LogMeIn · Opentext · Transit AI · Guardz · Pax8 · ABC Solutions · Rythmz · ScalePad · CometBackup · TimeZest Supporting the IT services community through insights, analysis, and transparency. 🚀 Join Business of Tech PlusGet exclusive access to investigative reports, vendor analysis, leadership briefings, and more.👉 https://businessof.tech/plus 🎧 Subscribe to the Business of TechWant the show on your favorite podcast app or prefer the written versions of each story?📲 https://www.businessof.tech/subscribe 📰 Story Links & SourcesLooking for the links from today’s stories?Every episode script — with full source links — is posted at:🌐 https://www.businessof.tech 🎙 Want to Be a Guest?Pitch your story or appear on Business of Tech: Daily 10-Minute IT Services Insights:💬 https://www.podmatch.com/hostdetailpreview/businessoftech 🔗 Follow Business of Tech LinkedIn: https://www.linkedin.com/company/28908079YouTube: https://youtube.com/mspradioBluesky: https://bsky.app/profile/businessof.techInstagram: https://www.instagram.com/mspradioTikTok: https://www.tiktok.com/@businessoftechFacebook: https://www.facebook.com/mspradionews Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.