AI in CTV: Smarter Targeting and Seamless Buying

As streaming platforms continue to dominate, connected TV (CTV) is becoming one of the most powerful advertising channels. But how can advertisers ensure better targeting, seamless media buying, and smarter ad placements in this evolving landscape? The answer lies in AI.In this episode, we explore:How AI is transforming CTV targeting and ad buyingThe role of AI in real-time optimization and predictive audience segmentationHow AI reduces ad fatigue and enhances viewer experienceOur expert guests break it all down:Greg Joseph (VP, Inventory Development, StackAdapt) – AI’s role in media buying and premium inventory accessJohnny Tan (Senior Director, Inventory, StackAdapt) – How AI optimizes cross-channel ad placementsDavid Wells (Industry Principal, Snowflake) – AI’s impact on audience segmentation and frequency managementWith AI-powered CTV, advertisers can target smarter, reduce wasted spend, and create better ad experiences for viewers.