AI in E-commerce: Beyond the Hype with Claude episode artwork

EPISODE · Feb 26, 2026 · 44 MIN

AI in E-commerce: Beyond the Hype with Claude

from Underdog Ecom Podcast · host Jack Oswald & David Lindahl

In this episode, we dive deep into our recent obsession with Claude and how we’re moving beyond the standard AI hype to build actual utility for our e-commerce brands. From automating Klaviyo reporting and analyzing P&Ls to managing local Shopify theme files, we share how we’re using these new tools to act as a "co-founder on steroids" while navigating the thin line between genuine efficiency and productive procrastination.📢 Enjoyed the episode?Thanks for listening! Leave a review on your favorite podcast platform and share it with fellow ecom founders! Your support helps us keep it real.💬 Join the Conversation:Jack on X: @jackinprogressDavid on X: @austriker27📩 Got feedback or topic ideas? Leave a comment or email us at [email protected]🌎 Join the Underdog Ecom Community: Apply here → underdogecom.com🎧 More from Underdog Ecom: Website: https://underdogecom.com Podcast: https://podcast.underdogecom.com

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