AI in Food Business: From Friction to Fortune

As we prepare for the "Selling Food to Ontario" event on November 12, I wanted to share a quick preview of my presentation - How AI is transforming the food industry landscape and how you can profit from these changes. If you haven’t registered yet, you can do so here: https://ow.ly/mZqB50TYlVMThe Current Reality: The food industry faces significant challenges - with most new products (825) failing to succeed in market and marketing efforts often not delivering expected returns. Here's where AI can come in as a game-changer, when used properly. Key Insights I’ll be exploring:* The democratization of expertise through AI is revolutionizing how food businesses operate* AI serves as a powerful pattern recognition tool, making data more accessible and useful than ever before* Modern success requires attention to Product-Medium-Market Fit, not just Product-Market Fit* Working WITH AI rather than having AI work FOR you leads to substantially better outcomesHow AI Removes Business Friction:Big brands are already showing us the way:* Unilever: Accelerating ingredient innovation by screening thousands of combinations instantly* PepsiCo: Analyzing millions of social posts and recipes to spot emerging consumer trends* Kraft Heinz: Partnering with NotCo to use AI for plant-based product developmentWhat This Means For Your Business:* Speed to Market: Businesses using AI effectively are getting products to market in about one-third of the traditional timeline* Better Success Rates: AI-powered approaches are showing significantly stronger performance compared to industry averages* Competitive Edge: As AI becomes more accessible, businesses that adapt early gain substantial advantagesLooking Forward:The future belongs to businesses that can combine:* Strategic thinking* Creativity* Emotional intelligence* AI-powered insightsWant to Learn More?Join me at "Selling Food to Ontario" on November 12, where I'll dive deeper into these topics and share practical strategies for implementing AI in your food business. You'll also hear from major grocery chains, distributors, independent retailers, industry experts, and government staff about getting your products onto store shelves.Register here: https://ow.ly/mZqB50TYlVMThe Takeaway:In today's food industry, it's not about being the strongest or most intelligent - it's about being the most responsive to change. AI tools are becoming the key differentiator between success and failure in bringing products to market.Want to dig deeper into how AI can transform your food business? Let's connect at the event or reach out to me directly at [email protected]. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit 6seeds.substack.com/subscribe