AI in Google Ads, Otterly.ai & AI-Driven Agency Operations

Welcome back to Digital Marketing From The Coalface with Dave and Julie. In this episode, we dive deep into the rapidly shifting landscape of AI in search engines and internal operations, hopefully bringing practical insights for businesses trying to stay ahead of the curve.   Whether you are navigating high-intent B2B lead generation or looking to streamline your internal tools using AI, this episode covers the tactical realities of digital marketing today. We start by sharing our early thoughts on Otterly.ai, a new tool designed to track how often your brand or website is cited in AI engines like ChatGPT and Perplexity. We also talk about how Google is now experimenting with placing search and shopping ads directly within AI Overviews and "AI Mode". What does this mean for advertisers, and why are ads appearing next to AI snippets showing strong early conversion signals? We try to answer these questions. We share our experience using Google AI Max and how it failed us miserably. We confirm that B2B ads for niche industries still need human oversight to perform well and not waste budgets away. And more AI in marketing-related topics! Listen now to stay ahead of the AI curve in your digital strategy!