AI In Marketing with Rob Webster on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Rob Webster, Founder and CEO of TAU Marketing Solutions. Rob’s impressive portfolio includes CSO at Kindred and Crimtan, Global VP of Strategy at CvE plus strategic roles at Plug Media, InfoSum, Sub2 and Mediacom. Here are some of the topics we discussed in this episode. The top three questions that marketers are asking AI right now Machine learning and LLM’s Predictions are the points Having a framework and what data you are trying to extract Custom GPT’s and seeing what’s possible The pros and cons of each LLM Leaning into new techniques Risk profiles The importance of coding The changing role of the engineer Vetting the final output Bringing ideation to life within the hour Using AI to spark ideas Trust and reliability The human level loop and fallibility The small company advantage Transforming spaces The big company ‘moat’ Engaging and talking and finding what works for you Recognising your own value in the system About The Six Sells Podcast: The Six Sells Podcast is for people working in marketing, media, advertising and adtech. There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms. Want to get in touch? Email [email protected] Who is Six Sells? Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology. Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands. With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.