AI in Paid Search: Realistic Expectations and Roadmaps | S1:E12

AI in Paid Search: Realistic Expectations and RoadmapsIs AI really replacing your Google Ads analyst? The Rank Fuse team pushes back on the "AI is the magic pill" narrative dominating LinkedIn and marketing podcasts, and digs into where AI actually earns its keep in paid search — and where it falls flat.In this episode:– What Google's September AI Max rollout means for anyone still running DSAs– Why "garbage in, garbage out" is the most underrated rule in AI ad management– The small-budget problem nobody talks about: why AI starves at 5 conversions a month– Why a 90-day cookie won't cut it for a 6-to-8-month B2B sales cycle– A practical 6-month roadmap for getting from zero conversion data to Performance Max (spoiler: don't start with P-Max)– Why AI is the pilot, not the airlineIf you're being told AI will handle your ads for you, this is the counterweight conversation worth hearing before you hand over the controls.