AI in Partnerships, Without The Hype

We explore how generative AI changes channel strategy when treated as an operating model shift rather than an IT upgrade. Justin Trombold shares practical ways to reduce risk, improve cross-functional execution, and turn partner sprawl into a coordinated advantage.• Defining first principles for partner ecosystems• Layering orchestration to manage data, quality and risk• Shifting mindset from tools to operating model change• Finding and fixing cross-functional bottlenecks• Focusing GenAI on decision support in known workflows• Five pillars of AI readiness and the biggest bottleneck• Leadership behaviours that scale beyond pilots• Lessons from successful and failed co-sell motionsJustin is the President and Founder of AnteSyn Advisors, a consulting firms that helps leadership teams overcome generative AI frustration to quickly design and execute a value-creating generative AI strategy with our goal to make our services obsolete.Learn more about their research into the main drivers of Enterprise Generative AI Readiness and how you can think about creating value through GenAI today and tomorrow: https://www.antesynadvisors.com/post/generative-ai-readiness-1Start your own value-creating GenAI Journey with our "rapid" diagnostic here: https://www.antesynadvisors.com/blank-3Channel Voices is currently sponsored by Meter (https://www.meter.com/channelvoices). To stay up to date follow us on LinkedIn.Subscribe to Channel Voices Scope, a monthly LinkedIn newsletter where we provide you with additional information accompanying the podcast. We hope you find this newsletter informative and useful for your career and organisation.Visit www.ChannelVoices.comUntil next time 👋