AI in Print Equipment: Smart Marketing for Presses

In this episode, Alex and Sarah dive into how artificial intelligence is not just a buzzword, but a core component reshaping print equipment and OEM marketing strategies. We explore how AI is integrated into digital presses, finishing systems, and wide format printers to deliver measurable ROI, from reduced waste to faster makeready. Discover how manufacturers are using AI internally for better targeting and how print buyers are benefiting from smarter, more autonomous workflows in modern print production.