AI in Sales: What to Use, What to Skip, and What to Automate [ep 16]

AI is in every tool. We’ve hit peak saturation. But for sales leaders, the real question is: Does it actually generate revenue? We know you care about: More calls. Better follow-up. Higher conversion. Lower burnout. In this episode of Under Oath, the Rankings.io revenue team puts AI on the stand. Host Scott Knudson (Director of Sales Enablement) is joined by Zach Ramey (Chief Revenue Officer) and Cole Castleberry (VP of Sales) to break down how AI really impacts pipeline, productivity, and performance—from call summaries to custom bots. Whether you're AI-curious or already deep in prompt engineering, this episode will help you build a smarter sales org—without sacrificing human connection. Watch the Full Video on YouTube: @UnderOathPodcast Follow Us for More Revenue Intel: Instagram: @underoathpodcast  TikTok: @underoathpodcast What You'll Learn: The AI mistake that’s making your reps lazy How to inspect what you expect when coaching reps using AI The difference between leveraging AI and depending on it Why your follow-up emails should never be 100% AI-generated The only ROI calculation you need to justify your next AI tool Closing Arguments: “Use AI to get your reps one more call a day. That’s a million-dollar difference.” “AI should help you build trust—not replace it.” “If AI is coaching your team—and you’re not—you’re falling behind.” “Everyone has AI now. Winners are the ones who use it right.”