AI in Technology: Fears, Efficiencies, and the Human Element in Business

from Her Success Story · host Ivy Slater

This week, Ivy Slater, host of Her Success Story, chats with her guest, Elizabeth Samara-Rubio. The two discuss the integration of AI into everyday technology, the importance of AI in augmenting human abilities, and the innovative work SiMa.ai is doing to help companies deploy AI applications across various devices. In this episode, we discuss: How Elizabeth's journey in technology began The role of AI and addressing concerns Balancing professional and personal life Navigating a male-dominated industry Advice for scaling careers and adopting AI Efficiency and productivity with AI tools Elizabeth Samara-Rubio - Chief Business Officer of SiMa.ai is a 20+ year tech industry veteran where she's led customer experience programs in industrial and manufacturing sectors in addition to global go-to-market efforts for AI services across many domains. As Chief Business Officer of SiMa.ai, Elizabeth is responsible for ensuring the company is developing products that serve client needs while going above and beyond the industry status quo. Elizabeth has held various high-level roles across the software industry, including a tenure at AWS. While at AWS, she was the Global Head of Language, Vision, Industrial, Applied AI+GenAI Use Case GTM & Business Development, leading the global go to market AI specialist team to adopt and scale AI services. She also founded and served as CEO at clean-energy startup, StorWatts. Elizabeth holds a BA in Business/Marketing Communications from the University of Illinois and an MBA in Information Management from the Texas McCombs School of Business.

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This episode was published on March 3, 2025.

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