AI influencers are here in 2026. They won't replace influencers, they will co-exist with us.

Will AI Influencers replace content creators in 2026? Welcome to WORK!! We're deep diving into AI-influencers today of everything that needs to come across your desk of how many AI influencers are there, are they getting brand deals & more! CHAPTERS & TIME STAMPS00:00 Intro3:42 When did AI influencers start & who are they? 5:33 How many AI influencers are there & what’s the market?6:00 Gary Vee: Why I disagree on his take 7:04 Tess’ take: They’ll replace UGC, not influencers 8:57 Influence is expensive, not content (Alix Earle) 9:50 Tess’ take: It won’t replace, we’ll co-exist with AI influencers 11:06 Tess’ take: AI influencers will win who we love that they’re AI 14:08 How people are making money from AI influencers 16:17 Content idea & trend of the week18:59: After hours: Should you create a new channel for a new content pillar?Check out Brevo at https://get.brevo.com/tess and use my code TESS at checkout to save 50% on their Starter and Standard Plans for your first three months!