AI Inside Business Central: How RUX Software Helps Partners Move Faster | Natalie Lemke, RUX Software | Episode 297

In this episode of PartnerTalks, host Rick McCutcheon speaks with Natalie Lemke, Founder and CEO of RUX Software, about building a vertical-focused ISV for asset-heavy industries on Microsoft Dynamics 365 Business Central. Lemke shares her journey from ERP customer to consultant to product builder, explaining how early experience with Microsoft Dynamics NAV shaped her belief in the power of industry-specific software. Today, RUX Software develops packaged applications designed for industrial asset management, equipment rental, and field service organizations, helping partners deliver repeatable IP without relying on heavy customization. Tune in to learn how vertical ERP solutions are reshaping the Business Central channel, why repeatable software IP is gaining momentum, and how RUX Software is helping partners deliver industry-specific value faster. (Originally Aired January 30, 2026)