AI Is Changing Commercial Real Estate Faster Than You Think

Send us Fan MailBusiness opportunities help leaders innovate, grow revenue, attract talent, and scale sustainably. When pursued strategically, they build resilience, sharpen competitive advantage, and drive long-term success.In this episode, I had a discussion with Forth Heffner. His path to business and coaching began in the wine and marketing industries before joining the family business in 2008 as part of a succession plan. Working alongside his father and brother, he helped grow the company sevenfold, implemented a leadership program, and successfully sold his majority stake. This experience led him to his true calling as a C-Suite Coach, where he now drives radical scale for commercial real estate leadership teams. Forth is dedicated to delivering top-tier coaching experiences that fuel growth and performance.https://heffneriv.com/Chapters00:00 Introductions03:33 Introduction to Commercial Real Estate Consulting06:35 Understanding Cash Flow and Asset Management09:30 The Importance of Long-Term Leases12:40 Market Trends in the Carolinas15:36 Leadership Challenges in Commercial Real Estate18:27 The Role of Integrity and Work Ethic in Leadership21:30 Building Legacy Through Real Estate Development24:27 The Charm of Old Buildings24:44 Technology's Impact on Real Estate26:19 Global Events and Their Influence on Real Estate28:04 Grocery Prices and Market Dynamics29:14 Forth's Journey into Real Estate31:45 Diverse Business Ventures34:25 Innovative Drone Delivery Services37:49 The Importance of People in Business40:37 Challenges in Talent Acquisition42:01 Connecting with Forth Heffner