AI is going to bankrupt you, unless you fix this

Marketing costs are exploding - and most founders don’t realise why.In this episode, I break down the uncomfortable truth behind rising ad costs, the death of faceless corporate marketing, and why personal brands are becoming the only defensible edge going into 2026.You’ll learn:• Why my own ad spend 3.5x’d, and why others are seeing 10x • How AI is flooding the internet with synthetic content • Why “more volume” is no longer a winning strategy • The shift from production to provenance in modern marketing • Why founder-led brands, human story, and high-friction channels are about to dominate • The single mistake that will make your marketing costs skyrocket next year • And the playbook every business needs to build a brand people can actually trustIf you rely on ads, content, or online visibility to grow your business, this is non-negotiable listening.The landscape is changing fast... here’s how to stay ahead of it.