EPISODE · Jul 15, 2025 · 27 MIN
AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26
from The MLO Project · host Frazier
Send us Fan MailIn this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game.They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind.They also dive into the future of AI-powered ad platforms—and how to win with a mix of paid and organic.This is a must-listen for any mortgage pro trying to stay sharp in a shifting digital landscape.00:00 Welcome to the MLO Project01:55 Meet the Hosts: Frazier and Michael02:42 Diving into Google Leads04:26 The Evolution of Google Ads15:30 The Impact of AI on Google Ads19:26 Strategies for Effective Lead Conversion24:49 Final Thoughts and Resources
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Send us Fan Mail In this episode of The MLO Project, Frazier and Michael McAllister go coast-to-coast—from Idaho to Georgia—to break down what’s really happening with Google Ads in the mortgage game. They tackle rising ad costs, how AI is changing search behavior, and why most LOs are wasting money on outdated strategies. If you’re not using long-tail keywords and thinking about conversions before clicks, you’re already behind. They also dive into the future of AI-powered ad platforms—and how...
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AI is Killing Traditional Search - What Every LO Needs to Know Right Now | Ep. 26
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