EPISODE · Nov 21, 2025 · 30 MIN
AI is Replacing Google Search: What Business Owners Must Know Now | Jason Michael Perry
from The Kitchen Table · host Jason Michael Perry, Ken Baden
Guest IntroductionJason Michael Perry is the Founder & Chief AI Officer at PerryLabs, a consulting company helping businesses navigate the AI landscape. He's the former CEO of mygroove and author of "The AI Evolution: The Role of the Chief AI Officer." Based in Baltimore, MD, Jason has eight years of experience in technology leadership and hosts the "Thoughts on Tech & Things" podcast.Key Topics CoveredThe AI Revolution ContextWe're in the "AOL days of AI"—as early as the internet was before e-commerce existedThe top 5 companies by valuation (Nvidia, Apple, Microsoft, Google, Amazon) didn't exist 51 years agoMicrosoft is the oldest at 50 years, demonstrating how quickly technology reshapes industriesAI is predicted to be bigger than the internet or personal computer revolutionsThe Death of Traditional SearchGoogle is experiencing declining search traffic for the first time everUsers are shifting to ChatGPT, Claude, and Perplexity for information discoveryTraditional PPC, display ads, and organic search strategies are becoming less effectiveThe concept of "Google Zero"—when organic search traffic from Google reaches zeroDiscovery in the AI EraAI models typically return 2-3 options instead of 10-20 like traditional searchThese become the new "organic search results" that businesses must optimize forListing sites and "top 10" aggregators are currently dominating AI search resultsAgent-to-agent (A2A) commerce is emerging where personal AI agents talk to business chatbotsAction Steps for Business Owners"ChatGPT Yourself" - Search for your business in multiple AI platforms (ChatGPT, Claude, Perplexity)Identify Sources - See where AI is pulling information about your businessLearn New Terms - Research Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)Monitor Listing Sites - Ensure presence on aggregator sites AI models trustPrepare for Change - Diversify discovery channels beyond GoogleThe Blue-Collar ImpactAI will affect ALL businesses, including traditionally "hands-on" industriesDiscovery methods are changing even for local service businessesCustomer interactions through chatbots are becoming normalizedFuture possibilities include robotics for physical tasks (delivery, construction, etc.)Technology OptimismJason views AI as a "great equalizer" similar to eyeglasses—bridging human limitationsCompares to how Star Trek inspired real technological innovationTechnology creates opportunities for people with disabilitiesHumanity's nature will determine outcomes more than the technology itselfReal-World ExamplesAmazon testing delivery robots with autonomous vehiclesNeo robot ($20K) controlled remotely by humans wearing VR headsetsGoogle's AI Overview and dedicated AI search platformAirlines implementing agent-to-agent booking systemsKey Quotes"Right now we're in the AOL days of AI. We're in the time as if you were talking about the internet before Amazon and e-commerce has been defined.""This is the infancy of this cycle that we're gonna be on and just like AOL, which was a huge company doesn't exist today, who knows what the next company's gonna be over the next 50 years.""Have you ChatGPT yourself? Have you looked at yourself in Perplexity? Have you looked for your business on Claude?""Relying on Google to be the saving Grace for your business is like relying on the Yellow Pages to be the thing that's gonna continue to drive traffic to your business.""This is that opportunity to be number one in ChatGPT while your other competitors aren't even thinking about it."Resources MentionedBook: "The AI Evolution: The Role of the Chief AI Officer" by Jason Michael PerryAI Search Tools: ChatGPT, Claude, PerplexyCompanies Referenced: Google, Amazon, Microsoft, Apple, Nvidia, Warby ParkerConcepts: AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), Google Zero, Agent-to-Agent commerceConnect with JasonWebsite: www.jasonmperry.comLinkedIn: linkedin.com/in/jasonmperryPodcast: Thoughts on Tech & ThingsCompany: PerryLabs
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What this episode covers
Jason Michael Perry, Chief AI Officer and author of "The AI Evolution," joins Ken Baden to discuss why we're living through the AOL days of AI—an unprecedented opportunity for business owners to gain first-mover advantage. Jason reveals that Google is experiencing declining search traffic for the first time as users shift to AI tools like ChatGPT, Claude, and Perplexity. He introduces critical concepts like "Google Zero," Answer Engine Optimization (AEO), and agent-to-agent commerce that will fundamentally change how customers discover businesses. Jason provides actionable advice, including how to "ChatGPT yourself" to see how AI represents your business and specific strategies to improve AI visibility. Despite touching on concerns about robotics and automation, Jason remains optimistic about AI as a technology equalizer that will unlock unprecedented opportunities—but only for those who prepare now.
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AI is Replacing Google Search: What Business Owners Must Know Now | Jason Michael Perry
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