AI Is Rewriting Retention Marketing (And Growth Teams Aren't Ready)

Retention marketing is changing faster than most brands realize.In this episode, Liam sits down with Eli Weiss, VP of Retention Advocacy at Yotpo, to talk about how AI is reshaping the future of eCommerce growth. Eli shares why he believes “growth marketing is dead,” why brands may soon never need to log into Klaviyo again, and how AI is transforming personalization, experimentation, and customer loyalty. They also dive into Eli’s experience leading customer experience and retention at brands like Olipop and Jones Road, what actually drives repeat purchases, and why many retention strategies fail when the product itself isn’t strong. The conversation explores:-How AI is changing lifecycle marketing-Why personalization is finally becoming real-The future of automated retention systems-Why experimentation will define winning brands-What marketing teams will look like in an AI-native world