AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant episode artwork

EPISODE · Apr 18, 2025 · 39 MIN

AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

from The Campaign | A Marketing Podcast by 97th Floor · host 97th Floor

Ready or not, AI is about to radically reshape our work and our lives. Over the next decade the stuff of sci-fi movies will be just another Tuesday.  For CEOs and CMOs, understanding these changes and preparing now is critical.  This isn’t just about adopting new technology—it’s about rethinking the fundamentals of how your business will function in an AI-driven world. Understanding how AI will impact everything from SEO to advertising enables CMOs to create marketing strategies that can outlast any changes headed this way. What You’ll Learn:  The large-scale economic shifts AI will cause in the next decade What CEOs and CMOs need to prioritize today to stay competitive How CMOs can drive the full adoption of AI in their marketing teams Resources:  https://97thfloor.com/articles/podcasts/ai-is-rewriting-the-economy-what-cmos-ceos-must-do-to-survive/  https://www.linkedin.com/in/marie-haynes  Google Agent Development Kit "An agent is an AI tool that can do things for you, that can take action for you... agents can draw on your memory of what it knows about you in order to help you do things." - Marie Haynes Timestamps:  08:51 - What AI agents actually are beyond simple automation 18:16 - Google's agent-to-agent protocol announcement 26:28 - How agents will disrupt Google's entire business model 31:10 - Why businesses should start preparing now for the agent economy 39:35 - The future of SEO when AI handles basic optimization 43:46 - Brain-computer interfaces and what comes after agents

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AI Is Rewriting the Economy—What CMOs & CEOs Must Do to Survive w/ Marie Haynes, SEO & AI Consultant

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