AI Is Triggering More Grief and Fear Than Most Leaders Realize

If your marketing, communications, or patient experience team feels a mix of curiosity and unease around AI, you’re not imagining it. You’re watching emotional change management play out in real time. In this conversation, Caroline Devore, Executive Director of Growth and Innovation at Studio North, and Matt Wright, human factors and change-management expert, break down why AI readiness in healthcare has nothing to do with prompts or platforms. They explain why grief, fear, trust, and identity play such a big role in AI adoption, and why empathy may be the most important skill leaders bring to the table.