AI is Turning Content Marketers into Developers (and Vice Versa)

The Elevator: Curated inputs to evolve your business and elevatr your lifestyle.“This took me less than twenty minutes to code.” I received a call from my friend, Tim, a New Zealand-based unicorn. I refer to him as a unicorn because he is the best combination of a growth marketer and web developer that I have ever met. Tim was showing me a new app he created that we might collaborate on. I won't get into the details yet about what we might ship to the world.As he walked me through how his team of marketers and developers are using this new app that he built, which only took twenty minutes that improve their team's performance, it slowly dawned on me one of how AI is going to completely disrupt everything: Web development is going to go the way of content marketing.What I mean is that creating applications will become so simple and easy that it will be no different from people building or creating blog posts or YouTube videos. In the future, it will not just be about coming up with good ideas and sharing them through writing, YouTube, or podcasts. We will create custom software that helps our readers, viewers, or listeners enact the concepts and ideas we share. No longer will a book be a standalone book: it will promote software.You might think that having everyone create software makes it more valuable. I believe it makes the ideas and content more valuable. As the costs of software building decline, and as every person becomes a software developer, the focus will shift to the wrapper, the content, the context, the idea, and who and what you are trying to influence as the core problem to solve.This means that ideas that capture attention matter more than ever. Content creators will improve at turning their ideas into reality through action from their readers and listeners. Influence + ApplicationLet me give you a quick example. Imagine you are a fan of the ever-popular All In podcast, which I am not (lol). Imagine they are discussing something happening in macroeconomics or global trade. As an extra resource, they will start equipping their community with technology, apps, websites, tools, and products that help their view of the world spread deeper into their customers' lives by providing them with software.If all of this sounds new, it is not. We already buy software based on influence, based on influencers, and based on our respect for the people who build the software. Back to my friend Tim. He mentioned that he is a big fan of the app called Asana. The reason he uses Asana was because of the founder's story, the early at Facebook who had a unique perspective on how teams should get things done. In the early days, Tim wanted to emulate the founder of Asana, so he adopted the software.Or consider Jason Fried, the founder of Basecamp. While Basecamp may not be the best software, it has the best story wrapped around it. Because of it, they have diehard fans all over the world who love what they do. It’s a philosophy, plus software.I remember Nathan Barry pitching me on using ConvertKit, which I was eager to use at the time with Death of Stock, even though the app did not have enough features to meet our company's needs. I almost switched to ConvertKit simply because I liked Nathan so much.Another great example to follow here is Every. Every is building software after their content, pioneering this in a meta why by discussing AI while building AI assisted tools. Content SoftwareThe point is that software is being commoditized to the extent that everyone will create software, just as anyone can create a YouTube video. Yes, it takes work to edit and learn the tools and tricks. This will elevate content to the next level by facilitating action and interaction with the ideas that content creators express through applications, which they can now use thanks to the commodification of software through AI-assisted coding.That’s the world we’re heading towards, and fast. xx DavidThanks for reading The Elevator, The Guide for Highly Attuned Entrepreneurs! Subscribe for free to receive new posts and support my work.Have a great weekend,A newsletter for highly attuned entrepeneurs.From David Sherry, Founder of Death to Stock and guide to unlocking founder growth. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit elevatorlist.substack.com