AI Isn’t the Problem. Culture Is. - Ian Heller

AI isn’t the barrier in distribution.Culture is.In this episode of Confessions Beyond the Food, Nancy sits down with Ian Heller — AI expert and Chief Strategy Officer at Distribution Strategy Group — to explore what’s really slowing adoption across foodservice, sales, and manufacturing.They unpack:• Why this AI shift is fundamentally different from past technology cycles• The growing gap between leadership urgency and frontline skepticism• How AI challenges the traditional identity of the sales rep• The fears reps don’t openly admit — from exposure to irrelevance• Why “AI isn’t accurate” may be more about control than data• The leadership mistakes that stall real adoption• How culture quietly overrides strategy inside organizationsThis conversation goes beyond technology — into trust, identity, and the uncomfortable truths shaping the future of distribution.Learn more about Applied AI for Distributors here: https://appliedaifordistributors.com/speakers/