AI Just Changed How Customers Find Your Brand (And Most Brands Aren't Ready) episode artwork

EPISODE · Apr 13, 2026 · 16 MIN

AI Just Changed How Customers Find Your Brand (And Most Brands Aren't Ready)

from Beyond Fulfillment Podcast

If your brand is still thinking about SEO the old way, this episode is a wake-up call. Dave Gulas sits down with founders from Novi, Botify, SimilarWeb, Decagon AI, and Creator IQ to unpack how agentic commerce and AI-powered search are fundamentally changing product discovery. The brands winning right now aren't chasing the technology, they're using it to fix a specific problem faster than their competitors.Guests: Kimberly Shenk (Novi) - https://www.linkedin.com/in/kimberlyshenk/Katrina Winfield (Botify) - https://www.linkedin.com/in/katrina-winfield-b7b0601ab/Ben Smith (SimilarWeb) - https://www.linkedin.com/in/ben-smith-4b815412/Zach Linhart (Decagon AI) - https://www.linkedin.com/in/zach-linhart-219a50196/Hannah Collins (Creator IQ) - https://www.linkedin.com/in/e-hannah-collins/#shoptalk2026 #ai #ecommerce #logistics #brands

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AI Just Changed How Customers Find Your Brand (And Most Brands Aren't Ready)

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