AI knows your buyer EP 85

Welcome to The Global Sales Leader Podcast 🌍In this episode, Jason Cooper, Sales Relationship Coach and High-Performance Trainer, delves into the transformational power of AI in sales with Nick Caruso, a tech entrepreneur and AI strategist with over 20 years of experience spanning national security, startups, and enterprise innovation. You’ll learn:✅ How AI agents can revolutionise sales workflows✅ What’s coming in AI-driven B2B outreach✅ How to humanise AI in sales messaging✅ Real-world tools and automation strategies to boost productivity✅ How CEOs can use AI for personalised prospecting✅ Practical AI use cases that you can apply right now⏱️ Timestamps (Jump to What Matters)00:00 – Welcome from Jason Cooper 01:25 – Meet AI Strategist NickCaruso 02:300 – Using AI in national security post-9/1104:45 – Why AI starts with sales 06:00 – Levels of AI adoption (1-2-3)09:15 – AI for call analysis (PTO principle)11:00 – What are AI Agents? Explained simply13:00 – Tools to automate workflows (Zapier, Make, n8n)14:50 – Why AI outreach often fails17:20 – The musical instrument analogy (prompting = skill)18:30 – Use case: AI for hyper-targeted lead generation 22:000 – Building your Ideal Customer Profile (ICP) with AI 24:00 – Using AI forrelationship mappingg 26:000 – SaaS fatigue & AI consolidation29:10 – Future of AI in CRM & beyond31:00 – CEO-to-CEO AI-powered outreach33:00 – Personalising AI touchpoints35:00 – Sales proposals using client language 36:00 – Closing thoughts & future of AI📌 Find Nick Caruso🔗 LinkedIn🌐 Knowledge.ai📌 Connect with Jason Cooper🌐 https://jasoncooper.io📸 Instagram: @jasoncoopercoach🔗 LinkedIn:   / jasoncoopercoach   AI in sales, AI agents, sales automation, ChatGPT sales, AI workflows, humanising AI, custom GPT, B2B AI strategy, sales note-taker tools, LinkedIn outreach AI, sales coaching with AI, AI proposal generation, personalised sales tech