AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing

from Accenture AI Leaders Podcast · host Accenture

In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.

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This episode is 29 minutes long.

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This episode was published on June 19, 2023.

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