AI Marketing Research: Ai And Marketing — 5 Papers

AI is shaping both sides of marketing: how campaigns are created and how consumers discover, trust, and choose brands. In this Research Radar Brief, Dr. Eva Wolf reviews 5 recent AI marketing research papers covering AI and marketing. Papers covered: 1. From Stereotypes to Strategy: Addressing Gender Bias in AI-Powered Marketing Source type: peer_reviewed_journal_article Access: unknown Source: Link in show notes 2. The Impact of AI-Generated Marketing Imagery on Consumer Trust and Purchase Intentions: Examining Effect of Human-AI Assisted Images on Marketing Source type: peer_reviewed_journal_article Access: unknown Source: Link in show notes 3. The AIMx framework: integrating marketing mix modeling, attribution, and AI-driven analytics for adaptive decision systems Source type: peer_reviewed_journal_article Access: unknown Source: Link in show notes 4. AI-Augmented Marketing Automation: Transforming Decision-Making in Omnichannel Retailing Source type: peer_reviewed_journal_article Access: unknown Source: Link in show notes 5. THE IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING STRATEGIES IN FAST-PACED BUSINESS ENVIRONMENTS Source type: peer_reviewed_journal_article Access: unknown Source: Link in show notes Full show notes, transcript, and citations: https://bigplans.media/episodes/marketing-stereotypes-strategy-impact-generated-aimx-framework-2026-05-15 This is a first-pass research briefing, not a final academic review. Read the original papers before making major marketing decisions.